Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers"). Non-market research activities, such as direct marketing, are outside the scope of this document.

Études de marché, études sociales et d'opinion, y compris insights et analytique de données — Vocabulaire et exigences de service

General Information

Status
Published
Publication Date
10-Feb-2019
Current Stage
Ref Project

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ISO 20252:2019 - Market, opinion and social research, including insights and data analytics -- Vocabulary and service requirements
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INTERNATIONAL ISO
STANDARD 20252
Third edition
2019-02
Market, opinion and social research,
including insights and data
analytics — Vocabulary and service
requirements
Études de marché, études sociales et d'opinion, y compris insights et
analytique de données — Vocabulaire et exigences de service
Reference number
ISO 20252:2019(E)
©
ISO 2019

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ISO 20252:2019(E)

COPYRIGHT PROTECTED DOCUMENT
© ISO 2019
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may
be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting
on the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address
below or ISO’s member body in the country of the requester.
ISO copyright office
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Email: copyright@iso.org
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Published in Switzerland
ii © ISO 2019 – All rights reserved

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ISO 20252:2019(E)

Contents Page
Foreword .iv
Introduction .v
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Core requirements for market, opinion and social research .12
4.1 Core framework .12
4.1.1 Statement of applicability .12
4.1.2 Confidentiality of research .14
4.1.3 Documentation and records management .16
4.2 Personnel and infrastructure responsibilities .17
4.2.1 Personnel and organisational responsibilities .17
4.2.2 Personnel — Performance management .17
4.3 Information security .17
4.3.1 Information security risk framework .17
4.3.2 Information handling .18
4.3.3 Information security controls.18
4.3.4 Information security training and awareness .18
4.4 Subcontracting services .18
4.4.1 General.18
4.4.2 Subcontracted project work .19
4.5 P
...

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