This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.

  • Standard
    12 pages
    English language
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  • Draft
    12 pages
    English language
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ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement. ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

  • Standard
    11 pages
    English language
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  • Standard
    11 pages
    French language
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This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.

  • Standard
    12 pages
    English language
    sale 15% off
  • Standard
    15 pages
    French language
    sale 15% off